Mack-Cali's Maps and Driving Directions

Web Sites Provide Multiple Benefits... Ilene Jablonski of Mack-Cali Realty Corporation wrote me recently outlining in detail all the benefits provided by her web site to investors, brokers, tenants and corporate real estate directors. One element that caught my attention: "Decision makers who want to see our buildings in person can look up maps and get directions to the specific properties directly on our site." Cool.

Here's how it works. Go to Mack-Cali. Find your property by clicking the Properties graphic to the left and click the map or the pull-down menus. I clicked New Jersey and then Plaza 777 in Clifton, NJ. When the property is displayed, you'll see a link below the picture to Map & Directions. Clicking that link will display a map with a red star denoting the exact location. Below the map, you'll see a form to fill out for driving directions. So a tenant could e-mail a link to this page to a customer.

--Peter