 Simplicity
and Flexibility Promote Adoption... How do you maximize the value
of 11,000 employees spread across 147 offices in 49 countries? That's
the question that I asked David
Gialanella, EVP of Global Services at Cushman & Wakefield,
last week in New York City. The answer: CW-ONE, Cushman & Wakefield's "portal" for
collaborating internally and externally.
At last count, 2,000 registered users (about half of C&W's professionals)
in 40 countries are collaborating with over 700 clients on over 500 transactions.
Given the challenges of exchanging documents, coordinating schedules, and tracking
projects across multiple time zones, CW-ONE, which evolved out of 400 focus groups
company-wide, provides a big boost in productivity.
According to Gialanella, "CW-ONE
adds three hours a day to our brokers' productivity." Each C&W
professional can invite a client to join the CW-ONE extranet by providing
a login and password to a secure project area. And CW-ONE offers an
excellent way to build rapport by providing a non-threatening environment
for the ongoing exchange of market data at a pace most comfortable
to the client.
Gialanella will speak on the PikeNet Forum
Roundtable What Technologies Maximize the Value of Intermediaries? along
with Mark Rose, CFO at Jones Lang LaSalle; Jeff Hipschman, CIO at Studley;
and Chris Shaida, Partner at RealFoundations. Among other topics, the Roundtable
will consider a case study focused on Jones Lang LaSalle and the Octane Ventures
transaction management platform. This should provide an intriguing look at
differing visions for our industry. Knowing the participants, I guarantee that
they will speak their minds!
--Peter Pike |
