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| PikeNet
Dispatch, January 21, 2003 Vol 8 No. 6 (635), "More than 9,000 subscribers" |
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| First Industrial Awards Frequent Broker Points | ||
According to Steve Sanger at First Industrial, which owns a diversified industrial portfolio of 73 million square feet, feedback on the program has been "extremely positive." And it's clear from browsing the FIRST CLASS web site that First Industrial has spent considerable time designing the program. Some rules are mechanical. You receive one point for every $100 of commissions paid toward gift items like a Mont Blanc Pen (680 points), TaylorMade Driver (1,285), or Movado Watch (3,740). But other rules are more subjective. Senior management selects national award winners (shown below) "based on evaluation of the relevant data." And the twenty-two regional winners are "determined by strategic criteria set forth by the regional directors and selected by each regional director." So First Industrial can effectively match broker incentives to its local strategy. (Brokers can sign up online by clicking "Enroll" in the second paragraph at the FIRST CLASS web site.) Here are the National Winners for 2002: Investment Sales/Acquisitions -- Kevin Shannon, Grubb & Ellis ... Build-to-Suit -- Walt Chenoweth, Frank Geraci, and Joe McDermott, CB Richard Ellis ... Highest Aggregate Lease Value -- Peter Quinn and Brian Zurawski, Summit Realty Group ... Highest Number of Leases -- Britt Shuford, Leonard & Ohren. Congratulations! Spread the Word... Thanks to my friend Mark McLaughlin of McLaughlin Ventures for sponsoring this issue of the PikeNet Dispatch. If you'd like to tell PikeNet readers about your product or service, please send e-mail or call me at 415-485-6700. One week is still available in February (18 & 20). Thanks! --Peter Pike |
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