Business Trumps Tech... "In general, we're too quick to attribute business advantages to the technology and too slow to attribute technology advantages to business." That's how Nicholas Carr concludes his new book Does IT Matter?

Carr argues that technology is absolutely necessary to compete, but that technology alone cannot provide a strategic advantage. So what's the right amount of technology for you? How will you create a strategic advantage? And how can PikeNet help advance the discussion at your company?

Would you like to read more Dispatch stories about Business Trends -- like CB vs. Google (May 4), EOP's call centers (Apr 6), and AMB's globalization (Mar 23)? More Marketing stories -- like service guarantees (May 18), offshoring (Mar 30) and tenant surveys (Feb 12)? Or more Technology stories -- like paperless offices (May 20), wireless connectivity (Apr 1) and technology adoption (Jan 8)?

Do you have a story idea? Blast away. Many Dispatch issues are triggered by suggestions from readers. Sharing your thoughts about our industry is one of the pleasures of writing the Dispatch.

And, if you attend Realcomm in San Francisco next week, please say hello. On Thursday, June 3, I'll moderate the Executive Thought Leadership track, which features four terrific panels: 21st Century Leaders (Bouris, Frosh, Gale, Spathas), Change Management (Green, Jackson, Rose, Thomas), Outsourcing/Offshoring (Khera, Laird, Scott, Sharma) and CIO Relations (Coke, Potter, Patel, Zupnick). Don't miss them.

Spread the Word... Many thanks to Tom Byrne at LoopNet for sponsoring this week's Dispatch. If you would like to tell Dispatch readers about your services, send e-mail or call 415-485-6700.

--Peter Pike