Digital Marketing... This is our first Sponsor Profile recognizing a major sponsor of PikeNet. Quite simply, sponsors make possible the free delivery of the PikeNet Dispatch to you twice-a-week. So please consider the services of RealCapitalMarkets (RCM) the next time that you market an investment property. Thank you!

Launched in 1999, RCM has emerged as the leading online digital marketing service for transacting institutional grade investment assets. In 2004, RCM handled over 1,350 transactions averaging $30 million, which CEO Steve Alter reckons represents about 25% of all investment sales transactions nationwide. Earlier this week I spoke with four RCM customers. Here's what they told me.

"RCM's War Room dramatically cuts down on the time required to circulate documents and leaves us more time to talk with clients about deals." That's John Kevill with Jones Lang LaSalle in Washington, DC, who has sold over $500 million of office properties using RCM.

"RCM is excellent for marketing multiple assets and smoothing the information flow." Malcolm McComb with CBRE in Atlanta has used RCM to market over $2 billion of multihousing investments.

"We use RCM to fully expose properties to the market and to monitor potential buyers reviewing information online." Ron Koretz with CMD Realty Investors, based in Chicago, requests that all his brokers use RCM.

"It's shortsighted not to take advantage of a service like RCM. With everybody in play, it's a great way to cover all your bases." Kevin Shannon with Grubb & Ellis in Los Angeles has used RCM to market over $1 billion of office and industrial properties.

Last month alone, RCM added over 200 new principals to its list of 10,000 qualified principal buyers, as it tracks all sales nationwide over $10 million. So RCM combines its digital War Room with the latest active buyers for maximum marketing speed and exposure.

--Peter Pike