RCM Mantra: Faster Deal Flow!

Speed to Market... Spam drives us all crazy. So we install elaborate filters to block unsolicited e-mail. But what if these filters block legitimate business e-mail? Oops.

According to Steve Alter of Real Capital Markets (RCM), one recent study showed 35% of legitimate e-mail did not reach the intended recipient.

So RCM constantly monitors its database and "white lists" its mail server to insure delivery. "After all, if you contact 500 or 1,000 potential buyers, you don't want 100 of your best prospects to miss the announcement," says Alter.

It's all part of RCM's effort to speed up "deal flow." First Step: Make sure that your property teaser is delivered. Second Step: Make it easy for your prospective buyer to begin downloading property information.

Now, rather than waiting for a buyer to print, sign and fax back a Confidentiality Agreement, RCM enables a prospective buyer to click "OK" from a recognizable IP address (sort of like a unique fingerprint), which grants immediate access to the Offering Memorandum.

Step Three: Provide a Virtual Deal Room (or "War Room") for both the sell-side AND the buy-side. According to Alter, one large buy-side client recently had "sixteen separate properties inside of the Virtual Deal Room, each with totally separate equity joint venture partners, lenders and other approved deal team people."

Inc. Magazine rated RCM #471 of the fastest growing 500 companies in the U.S. with 2004 revenues of $3.5 million (over $5 million in 2005, according to Alter), reflecting a growth of 306% the previous three years.

Spread the Word... This is a "Sponsor Profile" Dispatch recognizing the support of a major PikeNet sponsor. Thank you, RCM! If you would like to tell people about your service in the PikeNet Dispatch, send me e-mail.