LoopNet to Tenants:
"Get Smart Quick. Now Hire a Broker"

Psst, Need Space? ... "All Equity Office office lease listings nationwide are displayed at LoopNet.com and updated electronically daily."

That's Tom Byrne, LoopNet's Chief Marketing Officer highlighting LoopNet's success at attracting For Lease information from building owners and brokers.

Byrne argues that LoopNet's For Lease service has now reached a "critical mass." With 125,000 tenants registered and with three billion square feet of space available, LoopNet now generates over one million For Lease searches every month.

"We want tenants to get smart quickly. Then hire a broker. And, if they don't know a broker, they can search our Professional Directory of over 100,000 brokers."

As a tenant pokes around LoopNet, he can easily become overwhelmed with information. You can quickly produce dozens or even hundreds of alternatives complete with maps, aerial photos and demographics.

The more you learn, the more questions you'll have. Remember my Dispatch on the Paradox of Choice: Why More Is Less (Jan 27, 2004)? Too much choice paralyzes the brain.

Hey, personal experience vividly demonstrated the paradox of choice to me twenty-five years ago. Offering our children more than three flavors of ice cream pretty much guaranteed brain lock (especially if other people were waiting in line).

So once your client understands that you've helped them select the very best vanilla, chocolate or strawberry flavor, they'll love you.

Spread the Word... This Dispatch is a "Sponsor Profile" recognizing LoopNet as a major supporter of PikeNet. Thank you! For information on sponsorships, click here.

-- Peter Pike