1. "90's Marketing Gimmick." ..... In the Wednesday, October 29, Wall Street Journal, 575 Lexington Ave. in New York ran an advertisement under the confusing headline "www.economical@575lex.com" referring to the web as a "90’s marketing gimmick." That would be news to Amazon.com, which saw third quarter 1997 revenue rise to $37.9m from $4.2m a year earlier, or E-Trade, which saw revenues rise to $48.5m from $17.2m.

Contrast this advertisement with Prentiss Properties, which recently built a web site for one of its clients, Sumitomo Life Realty, the owner of One Atlantic Center in Atlanta. At the One Atlantic web site, you’ll find up-to-date leasing information, including floor plans, pictures and e-mail contact addresses. Prentiss uses the web site to create a "virtual community" to foster top-to-bottom communication between tenants and building management. Hmm. Sounds pretty good to me.

BTW, if you want quick information on 575 Lexington Ave., go the Office Buildings Magazine web site and do a search for that address. You’ll find square footages, tenants, business services, a map, and a color picture. Neat.

2. Web Success. .... PIX, the Property Information Exchange, is an information service that connects qualified real estate investors with properties being marketed for sale by investment brokers. For $750, PIX will send e-mail notification or a fax of your listing to principal buyers from its database of 700 investors. Using a password, these buyers can then access information on your property over the net. The public can "view" these listings without looking at specific property addresses. For example, a recent search for office buildings in the Northeast and Southwest produced over two dozen "hits" worth tens of millions of dollars.

http://www.pikenet.com/cgi-bin/pikenet/?F=success/success05

3. New and Notable. ..... Konover, based in Hartford, CT, is a retail and commercial property developer in New England and along the Eastern seaboard. ….. 685 Third Avenue features an elegant web site design for a Midtown office building in New York City. ….. Horton Plaza is a shopping, dining and entertainment center in downtown San Diego, CA. ….. Rose & Associates offers consulting services for feasibility studies, development management, and strategic planning from Hartford, CT.

Real-Info, Inc. provides property information by for most of New York state, although not New York City, including owner, address, tax assessment and sales history. ….. Know-Where Locator ™ is an interesting web-based map program to plot multiple locations for your customers. ….. City-Space.com is a new listing service for commercial property in the Dallas/Fort Worth market, TX. ….. MapData Online is an online store for purchasing GIS data.

4. Market Your Service--Advertise at PikeNet. .... Banners at PikeNet drive traffic to your web site and customers to your service. In October advertising banners at PikeNet were seen 36,000 times. Buy a banner at the Top Level or over your Market Area. Full details are available by clicking the "Advertising" hyperlink at the bottom of the PikeNet home page.

http://www.pikenet.com/advertising.html

5. Knowledge Base: How to Find Bond Ratings. ..... Do you need to know the financial rating of a bond or a transaction? ….. The Duff & Phelps web site provides their own ratings, as well as S&P and Moody’s ratings. ….. For step-by-step instructions, go to the PikeNet Knowledge Base, click Financial Research and the question on bond ratings. ….. Or use the URL below.

http://www.pikenet.com/pike?func=showPublicPage&page= questions/question_property

6. PikeNet Address Change. ...... Please note two important changes that will affect a small number of PikeNet visitors. I am in the process of transferring the domains pike.net and pike.com to another firm. Make sure that your bookmark for PikeNet is linked to pikenet.com, not pike.net. Likewise, please make sure that you use as my e-mail address, not ppike@pike.com.

7. Subscribing. .....If you would like to subscribe to this free Dispatch, please send e-mail with the word "subscribe" in the title to Peter Pike .