1. Corporate Brand Identity Versus Individual Sites. ..... The web enables a company to strengthen its brand by publishing a comprehensive corporate web site. But what happens if individuals within a firm want to do more? That’s the dilemma faced by national real estate services firms when local offices or professionals decide to embrace the web and charge forward with their own web sites. Here are three good examples of individual marketing sites created by professionals at CB, C&W and G&E.

Bill Behr of CB Commercial’s Fort Worth office is a true Internet pioneer with a site dating back to 1995. Bill features his listings, excellent research, and local news. Dan Mihalovich of Cushman & Wakefield’s San Francisco office offers research and guest commentaries, including provocative articles by Mark Borsuk on the impact of technology on the retail industry. Jeffrey Weil of Grubb & Ellis’ Walnut Creek office (Oakland/East Bay) features his listings and market commentary, for example "Office Tenant Strategies in an Office Landlord Market."

How will these sites evolve in the future? Should they be cross linked to their corporate web sites? Should they be subject to corporate policies, for example, regarding graphics display or use of corporate research? How will individuals drive traffic to their sites? How can corporate headquarters harness the collective energy of these entrepreneurs? … Stay tuned.

2. Web Success--LoopNet Leads to 296-unit Apartment Sale. ....In April, Jay Scott Brown, a broker with Apartment Properties & Technology in Oklahoma City, posted an apartment house listing at LoopNet. … An e-mail message in response started a process that eventually resulted in the sale of the complex to a New York buyer. … Dennis DeAndre, president of Loop Ventures, states that his listing service is receiving about $40 million of listings each day.

3. New and Notable. ..... High Real Estate Group, based in Lancaster, PA, provides development and brokerage services in PA, NC and FL. … Brandywine Realty Trust is a REIT specializing in office and industrial properties, primarily in suburban Philadelphia, PA. … Marlin Pacific provides property management services in California and Nevada. … The Lehndorff Tandem Group is an office, industrial and retail manager and developer in Ontario, Alberta and Quebec, Canada.

Dohring On-Line offers national coverage of confirmed commercial real estate transactions. … RealTour Online uses Be Here technology to create 360° images for property marketing. … Dallas-based M/PF Research provides market research analysis of residential and commercial real estate markets nationwide. … Metro Chicago Real Estate Publications publishes news, data and information for real estate professionals in Greater Chicago, IL.

4. PikeNet Express. ..... Next year, I plan to introduce the PikeNet Express, a weekly e-mail supplement to the PikeNet Dispatch. The Dispatch will remain the same and be sent each Thursday; the Express will be sent the following Monday to the same mailing list. The Express, which will help underwrite the cost of producing the Dispatch, will contain one paragraph of marketing information paid for by the sponsor. Want to send information on your service or product to over 4,675 real estate professionals? Contact me at or 415-485-6700. Full details are available under "Express Sponsorship" at the address below:

http://www.pikenet.com/advertising.html

5. Knowledge Base: Sources for National Market Statistics. ..... Here’s a typical e-mail that I recently received, "I’m searching for a national cost comparison of Class A space lease prices… do you know of a site where I might find this?" … While there is no ideal site that would address this question, there are a couple alternatives that you should consider. … Both CB Commercial and Colliers International do post fairly comprehensive research, or at least market snapshots of many markets. Each takes a slightly different approach. … For step-by-step instructions to both, go to the PikeNet Knowledge Base and select the "Property and Market Information" section, or click the link below.

http://www.pikenet.com/pike?func=showPublicPage&page= questions/question_property

6. Sponsor. ...... "Few people affect the day-to-day management of the commercial real estate industry as does Michael Lipsey! For the latest in Training Trends, Consulting Services, Technological Updates and a FREE copy of Digitizing Real Estate, visit The Lipsey Company web page. Find out how The Lipsey Company can immediately and measurably affect your sales, volume and profitability."

http://www.lipsey-co.com.

7. Subscribing. .....If you would like to subscribe to this free Dispatch, send e-mail with the word "subscribe" in the title to Peter Pike . Please include your name and your company name in the body of the message.

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