1. "How Do I Build Traffic?" … Frequently I’m asked how to boost traffic to a corporate web site. … For example: "How will a person needing industrial space in Texas find my property?" … Time out. … It’s highly unlikely that you’ll be successful landing customers from a cold search of the web; just as you wouldn’t expect a yellow page ad to produce a tenant. … The vast majority of your traffic should come from your EXISTING customers and clients. … So what will cause these folks to re-visit your web site? … A new market survey? … An online e-mail or phone directory? … Accessing your corporate extranet to find out the status of assignments? … Responding to your company’s newsletter? … Answering these questions is the real key to increasing your traffic.

2. Web News. … Boston Properties is a REIT specializing in office properties with major investments in Boston, Midtown New York City, San Francisco and Washington, D.C. … CBA (Commercial Brokers Association) is a member-owned cooperative providing commercial multiple listing services for the Seattle metro. …. The Horizon Real Estate Group provides brokerage and management services in Phoenix, AZ. … The Townsend Center at 650 Townsend and the San Francisco Multimedia Center are both located in San Francisco’s "Multimedia Gulch." … U.S. RealTel, Inc. manages cellular and other antennas for landlords seeking to increase revenues nationwide.

3. Question Board Posts Seek Answers. … Launched last week, the Question Board already contains half a dozen messages. … You’ll find questions on energy management systems, digital towers, European demographic information and Los Angeles traffic counts. … Respond by posting a related message; scroll down to the bottom of the screen, enter text in the box, and click the "Post My Message" button. … Or click the name of the poster and then "Send e-mail" to send a response privately. … To access the Question Board, use the link below, or click the hyperlink under the PikeNet logo on the home page.

http://www.pikenet.com/cgi-bin/WebX?13@@.ee6b6ef

4. Web Success--Income Property Listing Service Extranet. … This database of apartment buildings and mobile home parks in Northern California is a service of IPS (Income Property Specialists). … Registered users ($89 per year) are provided full access to hundreds of sales and rent comparables. … "Resources online include complete text of Northern California rent control ordinances, discussion areas, etc. Market statistics and new construction to be added soon." … Do you have a Web Success story? … Send me e-mail. … For hyperlinks to this week’s story, use the URL below:

http://www.pikenet.com/pike?func=WebSuccess07

5. PikeNet Dispatch List--Spread the Word! … All I need is an e-mail address in order to add a name to the Dispatch mailing list. … It’s all handled automatically by a database. … So tell your friends, or "subscribe" them (with their permission). … Thank you! … Use the link at the top left of the home page, or this URL:

Dispatch Registration

6. Knowledge Base--Economic Statistitics at Rand California. … Rand Corp. has launched a huge, online statistical database for California with access to over 600 topics. … For the next several weeks (from June 17, 1998) access is free; in the future, access will cost $215 per year. … For step-by-step instructions, look in the Knowledge Base under the Demographic Information section, or use the URL below:

http://www.pikenet.com/pike?func=showPublicPage&page=
questions/questions/question071

7. PikeNet Presentations. … Need a speaker for your next event on commercial real estate and the Internet? … I’ll tailor a presentation for your audience on how to "Internet power" your business. … Call me at 415-485-6700 or send e-mail to . …

--Peter Pike