Contents
1. Too Much Knowledge? No Way.
2. Online Marketing

1. Too Much Knowledge? No Way... One of the buzz phrases heard frequently is knowledge management, and many firms actually have knowledge managers. So how can your firm's intranet help you capture the value of your collective market experience? As Steven L. Telleen of Giga Information Group writes in March 22, 1999, Internet World, the process may be a little chaotic. You've got to provide an effective platform for your professionals to teach and learn from each other. That's not easy! Here's how he describes it:

"We never hear about knowledge overload--because knowledge is about understanding and meaning... It is hard to imagine having too much knowledge... The oldest human knowledge base is culture, and it is managed through teaching and learning... An organization only 'learns' when an individual is able to impart understanding to a group."

2. Online Marketing... Lots of folks ask me, "How can I promote my web site?" ... Hey, I'm biased. It's easy. Use PikeNet... Run a banner. Become a featured site. Sponsor a Dispatch. Every week you'll receive an e-mail report telling you how many times your banner was seen, and how many times it was clicked through... For full details, click the Advertising Info link in the right-hand box on the home page.

--Peter Pike